RevFocus – Case Study (White Theme)
Case Study

RevFocus Services: Data-Driven OTA Revenue Growth for Hotels & Resorts

Founded by Sonu Verma, a hospitality and OTA revenue-management expert with 15+ years of experience. Since January 2024, RevFocus has maximized hotel revenue through expert OTA management, dynamic pricing, and transparent reporting.

Mid-size Hotels (10–20 rooms) Resorts & Clubs (up to 70+ rooms) Urban Business Hotels (30+ nationwide)
Live portfolio: 50+ properties • Pan-India

Introduction

RevFocus entered the market with a clear mission: maximize hotel revenue via expert OTA management and dynamic pricing. Early engagements with smaller properties like URS Palace (Indore) and Grand Paradise (Vadodara) produced fast, measurable uplift in occupancy and conversions.

Early Wins
  • URS Palace (Indore): OTA bookings jumped from 3–4/month to 8–10/day, touching ~80% occupancy via OTAs.
  • Grand Paradise (Vadodara): Similar turnaround—moving from sparse monthly bookings to a stable high-occupancy pattern.

Built on trust and performance, RevFocus began onboarding properties weekly—now managing 50+ hotels & resorts across India.

Key Challenges Identified

Low occupancy & poor OTA visibility
Rate-parity gaps across platforms
No dynamic pricing strategy
Weak online reputation / inconsistent reviews
Outdated photos & inaccurate Google/OTA listings

RevFocus Solutions

Dynamic Pricing & Revenue Management (seasonal + competitor-indexed)
OTA & Channel Manager Integration (Booking, Agoda, GoMMT, Expedia, etc.)
Content & Photo Upgrades (pro shoots, keyword-rich descriptions, precise maps)
Always-on Promotions (Daily Steal, festival offers, corporate tie-ups)
Reputation Management (SLA-based responses, rating uplift playbooks)

Hotel Solaris: Room Nights by Month (2025)

8
0
11
62
346
Explosive Scale-Up
8 → 346 room nights (Apr→Aug)
Consistent Momentum
Triple & quadruple digit MoM growth
Strategy Impact
Dynamic pricing + promotions + content

OTA Revenue Growth (₹) — Skyvista

₹0
₹24,293
₹63,247
₹72,520
₹1,23,007

From ₹0 (Apr) to ₹1,23,007 (Aug) within 4 months of RevFocus intervention.

Hotel Solaris – OTA Highlights

  • 677 room nights in one month — +34% vs previous month
  • 41% market share among competitors
  • Weekly peak: 199 room nights

Hotel Skyvista – OTA Growth (Last 3 Months)

56
Room Nights • +107%
₹93,122
Revenue • +53%
3.86%
Conversion Rate • +298%
+31%
Property Visits • Visibility
₹2,177
ASP • Maintained

Hotel Amrit Residency

61
Room Nights in 15 days • +49%
26%
Market Share • Segment
11
Peak Room Nights in a Day

Our Revenue Playbook (How We Do It)

Step 1
Audit & Fix

Parity, listings, photos, maps, keyworded content

Step 2
Integrate & Automate

Channel manager + unified rate & inventory control

Step 3
Price & Promote

Dynamic pricing, Daily Steal Deals, festive pushes

Step 4
Reputation Uplift

SLA responses, sentiment lift, review velocity

Step 5
Report & Scale

Transparent dashboards, cohort analysis, MoM targets

Measurable Results (Portfolio-Wide)

  • 40–50% increase in bookings within 90 days
  • +20% rise in Average Daily Rate (ADR)
  • OTA ranking improvements from page 5 to page 1
  • Google ratings climbing from 3.5★ to 4.3★ on average

Ready to boost your OTA revenue?

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